Five themes come up consistently across in-store conversations and reorders at both Omagh and Strabane. The Just Vape team have been tracking what customers actually say across the counter since 2014 in Strabane and 2015 in Omagh, so the patterns below are drawn from a decade of in-person feedback rather than surveys or polls.

1. The flavours match the disposable profiles

The single most common customer comment, especially from ex-disposable users, is that the JUST SALTS fruit + ice profiles taste close enough to their old Elf Bar, Lost Mary or Crystal Bar that they do not feel they are missing anything. The blueberry sour raspberry ice and mango ice profiles get the strongest reception. Customers regularly comment that the flavour stays consistent from the first puff of a new bottle through to the last, which was a common issue with cheaper imported nic salts.

2. The 4 for £10 multi-buy is the big-ticket item

The multi-buy comes up almost as often as the flavour. At £2.50 per 10ml bottle on the 4 for £10 deal, JUST SALTS works out to roughly £15 to £20 per month for typical everyday usage. Customers regularly compare this with the £100+ per month they were spending on disposables before the ban. The multi-buy also lets customers mix flavours, which means a new buyer can sample four different profiles in one purchase rather than committing to one bottle at a time.

3. The 20mg is smoother than ex-freebase users expect

Ex-freebase users (people who were vaping 12mg or 18mg traditional e-liquid before switching to nic salts) consistently report that 20mg JUST SALTS feels smoother than the freebase they were used to, despite being higher strength on paper. Our switching-from-freebase guide explains the chemistry behind that. Customers crossing over from cheap imported nic salts also report JUST SALTS feels cleaner with less of the harsh aftertaste some imports leave.

4. The kit pairing advice in store makes a difference

Customers regularly mention that the in-store conversation about which pod kit to pair with JUST SALTS was what got the switch right first time. The most commonly recommended pairings (Vaporesso XROS 5, OXVA Xlim Pro 2, Aspire Pockex or Innokin Endura T22) consistently get positive feedback. Customers who tried JUST SALTS in older sub-ohm tanks before talking to the team report it was too strong, which matches our standard advice to use a low-power MTL pod kit for nic salts.

5. Ex-smokers credit it with getting them through the first two weeks

Some of the most meaningful feedback comes from ex-smokers who switched in 2024 or 2025 and are still off cigarettes. The common thread is that 20mg JUST SALTS in an MTL pod kit gave them enough nicotine satisfaction to stop reaching for cigarettes during the hardest first two weeks, which is when most failed switching attempts collapse. Our ex-smoker switching guide covers what to expect at each stage of that journey.

The feedback splits cleanly by where the customer came from before JUST SALTS. Here is the most common comment from each of the four main groups walking into Omagh and Strabane in 2026.

If you want to add your own feedback to what the team tracks, just tell the staff at the counter in Omagh (Foundry Lane, 028 8226 7207) or Strabane (4b Railway Street, BT82 8EF, 02871 414114), leave a review on the product page at justvapeshop.co.uk/just-salts or email Info@justvapeshop.co.uk. Customer feedback genuinely shapes which flavours stay in the range and how we phase new releases.