IVG (I Vape Great) is a UK-founded vape brand that built its reputation on complex flavour profiles in the shortfill and nic salt market, before expanding into disposables and now into rechargeable prefilled pod kits. Every IVG product legally sold in the UK is subject to the Tobacco and Related Products Regulations 2016, the UK’s implementation of the Tobacco Products Directive.

That regulatory framework is the same one that governs Elf Bar, Lost Mary, SKE Crystal and every other major brand. It requires MHRA notification, tested ingredients, a 2ml maximum pod capacity, a 20mg/ml maximum nicotine strength, child-resistant packaging and prescribed health warnings. Genuine IVG products meet all of these. The NHS and Public Health England estimate that vaping in any TPD-compliant form is around 95% less harmful than smoking.

IVG has been one of the more transparent brands on ingredient sourcing and quality control. The new IVG Smart 5500 prefilled pod kit was developed specifically to comply with the June 2025 disposable ban while preserving the convenience of the original IVG Bar. Each pod still holds 2ml of e-liquid with 20mg/ml nicotine, but the device itself is now rechargeable and the pods are replaceable, delivering up to 5500 puffs per pod.

What is in an IVG vape

A UK TPD-compliant IVG vape contains four ingredients: propylene glycol (PG) as a flavour carrier, vegetable glycerine (VG) as the vapour producer, nicotine salt at up to 20mg/ml (the UK legal maximum), and food-grade flavourings. Some lower-strength ranges (10mg/ml and 0mg options) are also available. IVG follows the standard UK ingredient disclosure rules, with every component listed on the packaging.

How to verify a genuine IVG vape

Authentic IVG products carry a scratch-off authentication code on the packaging. Scratch the silver panel, reveal the alphanumeric code, then enter it on the official IVG verification page. Counterfeit IVG products often have blurry print, missing seals, weak vapour or burnt flavour from the first puff, and may report as “already verified” or return as fake. Always buy from a UK retailer that can confirm direct supplier lines.

The IVG Smart 5500 and the post-disposable era

The IVG Smart 5500 prefilled pod kit was IVG’s primary response to the 1 June 2025 disposable ban. It uses a rechargeable battery with USB-C charging and replaceable prefilled pods that each hold 2ml of e-liquid for up to 5500 puffs per pod. Flavours carry across from the popular IVG Bar range. Fully TPD-compliant, MHRA-notified and legal across the whole of the UK. Other IVG pod kits and shortfill ranges remain available too.

The single biggest IVG safety question we get at our Omagh and Strabane stores is “how do I tell genuine from fake?” Here is the four-step check we recommend, the same one we use ourselves when receiving stock from suppliers.

If you are switching from a disposable IVG Bar to the new rechargeable format, the compliant prefilled pod vape kits range at Just Vape includes the IVG Smart 5500 alongside other major brand pod kits. Same flavour, same nic salt experience, same TPD-compliant safety profile, but a rechargeable device that lasts.